CTF Museum Identity/Signage Concept

The CTF Museum in Kowloon was conceived as a cloud-like art space on top of a new mall overlooking Victoria Harbour. The exterior signage was consequential - the new museum would announce its presence far across the water and land. The interior wayfinding, meanwhile, needed to guide visitors from transportation plazas through the building's hyperactive commercial areas and up to the museum's spaces with their very specific access routes. Exhibitions posters and shopping bags were designed to function as extended wayfinding and provide multiple, far flung means of orientation.