Aid Under Fire

Médecins Sans Frontières/Doctors Without Borders asked us to develop a brand identity and iconography for their Aid Under Fire campaign.

The campaign aimed to draw attention to the underreported fact that in each of the last few years, hundreds of medical aid workers were killed, kidnapped, or seriously wounded. None had the benefit of military training or force protection. Most did not go to work with the explicit understanding that they were considered an enemy target.