UNFPA Corporate Identity
Based on extensive research on four continents, RDA developed a comprehensive rebranding program for the United Nations' population agency, UNFPA. The program includes all campaigns, publications, signage, packaging, and website. The year after the program's launch, UNFPA recorded the highest number of donors in its history. RDA has since created annual advocacy campaigns in multiple languages, and has organized and designed exhibitions at the UN's New York headquarters.